Manager, Paid Media Advertising

Full Time
Info
  •   Group Virtuoso
  •   Cheshire, CT
  • Posted on: July 14th, 2025 1 Day ago

  • Benefits

      Health Dental Vision 401K PTO Paid Holidays Partial Remote Work Short Term Disability Long Term Disability Wellness Program

  • Required Skills

      Paid Media Paid Social Paid Search Google Display Google Data Studio Google Ads Facebook Ads Programmatic Google Workspace Traditional Media Management Media Planning Media Strategy Google Analytics Ad Pacing Ad Optimizations Advertising Reporting Excel/Google Sheets Excellent Communication Skills Excellent Presentation Skills Excellent Organizational Skills

  • Desired Skills

      Asana

Job Description

MANAGER, PAID MEDIA ADVERTISING

Job Overview
We’re seeking a results-driven Paid Media Manager to craft and execute impactful, data-informed media strategies that drive measurable results. In this role, you’ll oversee the end-to-end process of media planning and campaign execution across diverse advertising channels, working collaboratively to exceed client expectations. This position requires a blend of strategic thinking, hands-on execution, and a focus on delivering outstanding results.

 

 

Key Responsibilities

Media Strategy and Planning:

  • Develop integrated media strategies that align with client goals and target audience insights, focusing on innovation across digital and traditional channels, including social, programmatic, CTV, TV, radio, and print.

  • Leverage data, market research, and analytics to guide media strategies and improve campaign performance.

Campaign Execution and Optimization:

  • Lead the execution of media campaigns, managing placement, scheduling, budget allocation, and vendor relationships.

  • Perform daily campaign strategy and management, leveraging data-driven insights to scale recommendations. Drive performance through keyword research, ad copy development, landing page optimization, and in-depth analysis.

  • Implement, manage, and refine campaigns across platforms such as Google Ads, Meta, LinkedIn, and Programmatic demand-side platforms (DSPs). Including traditional media vendor management.

Performance Reporting and Insights:

  • Monitor and analyze campaign performance using tools like Google Analytics, Agency Analytics, Looker Studio, Call Rail, and other measurement platforms.

  • Work closely with our data science team to dive deeper into metrics and make strategic decisions around campaign optimizations.

  • Prepare and present performance reports with actionable insights and recommendations for continuous improvement.

Client Engagement and Team Collaboration:

  • Serve as a trusted partner to clients in conjunction with the Strategy and Account teams, providing expert guidance throughout the campaign lifecycle.

  • Collaborate with internal teams, including creative, account management, strategy and analytics, to ensure alignment and consistency.

  • Clearly communicate campaign strategies, processes, and results to clients and internal stakeholders.

  • Mentor and guide junior team members to develop their skills in media strategy and execution.

 

 

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field

  • Marketing agency experience is a plus but not required

  • 4+ years of experience in media planning, and buying, with expertise in at least one paid channel such as search, social, or display

  • Proven ability to execute campaigns that achieve measurable results

  • Strong understanding of campaign performance metrics and optimization techniques

  • Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment

  • Excellent communication, presentation, and collaboration skills

  • Google Ads Certification a plus or willing to acquire in the first 6 months of being hired

  • Proficiency in Google Ads, Facebook Ads Manager and other programmatic demand-side platform(s), Google Analytics/GA4, Looker Studio, Agency Analytics, Excel, and PowerPoint

  • EQUAL OPPORTUNITY EMPLOYER

Employment Application *REQUIRED.
Please enter a valid first name.
Please enter a valid last name.
Please enter a valid email address.
Please enter a valid phone number.
Please enter a valid location.
Please enter a valid desired salary.
Type any skill you think is relevant and then hit enter.
Remove file
Please enter a valid CV File (PDF or DOC).
REQUIRED. Upload your CV/resume or any other relevant file. (PDF or DOC only. Max size: 25MB)
Remove file Rebels are fearless, creative, independent thinkers. Are you a rebel? In a 30-second video, tell us why. Game on? Good. (MP4 or MOV only. Max size: 60MB)
Please enter a valid message.